Investor sees opportunity in using technology to empower rural farmers

This is one way to ensure food reach the market while fresh especially if they are perishable,” he said

Dr Njenga says the Uza Mazao platform servers and research has so far cost the company Sh120 million.

About Sh300 million has been earmarked for the phase one of the project and Sh700 million will be used in the second phase.

“We are actually addressing need of linking farmers and buyers. In India, the project has been on going successfully for about eight years. After the training of farmers we will distribute digital units and our intention is to do 5,200-enabled handsets so that people can know how to use the phone on how to use this platform,” he said.

Dr Njenga is also the founding director and CEO of Heart for the City in Glasgow in the United Kingdom, an organisation that is involved in community transformation.

Dr Njenga is happy with they achievements made so far but says that people do not see opportunities come and go.

“The Obama factor has been a big opportunity for this country but people have not taken advantage of it”

“People also lack innovation. “The cost of funds in this country is also so high that it prohibits businesses from succeeding.”