Why Facebook is world’s fastest-growing ‘continent’

Businesses are using Facebook to pull their fan base, customers, and potential customers together.

Facebook provides tools that allow users to play videos and allow businesses to send marketing messages directly to targeted audiences.

One of the greatest benefits of utilising Facebook for business is its viral effect.

If any person becomes a “fan” of your page, a message is sent to all of that person’s friends telling them about it, providing a great channel to get your message out to many people over a short period of time.

Additionally, Facebook has added an analytics tool called Insight so that a business and even an individual can better understand the demographic of fans.

If your business currently does not have a Facebook fan page, now is the time to jump on the opportunity for maximum early exposure.

And your CIO should be able to build a business case for this.

If your business is not actively pursuing a social networking strategy, you are likely missing out on a huge opportunity to find the clients you want and to service the clients you already have.

Even if you do not have a target-sized marketing budget, there are many tactics you can use to help you increase business.

The new continent might turn out to be the only continent left on earth. Give it a shot.

Hare is a Director at African eDevelopment Resource Centre, a training and consulting firm based in Nairobi. Follow him on Twitter@hareharry