Companies seek to grow business through social media

Virtual cop

Last week, First Direct, a Uk-based bank, had its Twitter page compromised.

The hackers sent obscene material to over 800 of the bank’s customers who followed it on Twitter.

Company Tweets and Facebook updates may go wrong if an employee is careless or indiscreet.

There is also the problem of managing communication on the sites. Deciding who will be responsible for updating the information, what to respond to, and how frequently can be tricky.
Apart from promoting social and business interaction, social media have taken on the role of a virtual cop.

Owing to the addictive nature of Facebook, an increasing number of thieves have been arrested around the world after bragging about their crimes on the site.

Some were arrested at the homes of their victims where they stayed longer to check their Facebook status.