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2010 World Cup set to feature 3D televised matches
Football fans wear 3D glasses as they watch a live 3D TV football match between Arsenal and Manchester United in a London pub. Global sporting events are important drivers of new technology particularly in the TV market. Photo/REUTERS
Posted Thursday, February 4 2010 at 00:00
Other events to be produced in 3-D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games.
Additional events will be announced at a later date.
“ESPN’s commitment to 3-D is a win for fans and our business partners,” Bodenheimer said in a statement. “ESPN 3D marries great content with new technology to enhance the fan’s viewing experience and puts ESPN at the forefront of the next big advance for TV viewing.”
The Blu-ray 3D specification calls for encoding 3D video using the MPEG4-MVC (Multiview Video Coding) codec, which compresses both the left and right eye views necessary to simulate depth, and will be standard in all Blu-ray players.
According to GigaOM Pro, a US consumer technology research group, the 3D TV market will see shipments of nearly 50 million 3D televisions by the year 2013.
The firm is predicting the consumer demand will be so great that media and content providers will rush to reformat old material to make it 3D ready in order to satisfy the demand.
The South African development means the 2010 FIFA World Cup Tournament will feature 3D broadcasted matches.
Sony, a major FIFA sponsor, along with other manufacturers such as LG and Samsung, have all invested heavily in 3D technology in recent years.
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