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How to come up with a sales forecast that works
Never pretend there won’t be competition, even for the newest of the new. If you can’t find anybody competing already where you want to go, look harder. Look for how people are already solving the need. Photo/FILE
By Tim Berry
(email the author)
Posted Tuesday, February 9 2010 at 00:00
Posted Tuesday, February 9 2010 at 00:00
Do all the analysis, get as much data as you can, but be realistic.
The best forecast is a well educated guess. Review and revise forecasts frequently.
Write down your assumptions and track how they’ve changed over time. Your forecast is just the first step in a process.
Berry is the “Business Plans” coach at Entrepreneur.com and is president of Palo Alto Software.
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