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Are you a true salesperson or a lucky impostor?

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When a superstar salesperson strides in with an overwhelming sense of his mission and a focus on making the prospect see and experience the wisdom of what he’s offering, the prospect becomes a believer as well. Their passion passes through almost like osmosis. Photo/REUTERS

When a superstar salesperson strides in with an overwhelming sense of his mission and a focus on making the prospect see and experience the wisdom of what he’s offering, the prospect becomes a believer as well. Their passion passes through almost like osmosis. Photo/REUTERS 

By Mark Stevens  (email the author)
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Posted  Tuesday, February 9  2010 at  00:00

Every time I am in a selling position I think; I will make the sale; Saying “no” to me is not an option--not for my good, but for yours; If the prospect says “no” at first, I will not pack my bags and move on. I won’t even acknowledge the word; I will get to a “yes.”

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I never want to be just another salesman. I am a CEO and a true SALESMAN. Are you?

The salespeople of the world aren’t there to actually, definitely, positively make a sale.

Nope, they believe that they are visiting a prospect as part of a process whereby: a) you see large numbers of people, and

b) you’ll get lucky eventually, and some of them will become customers.

They think that it’s all a numbers game: Toss a hundred darts against the wall and something will inevitably stick.

That is not true salesmanship. That is going through the motions; that is hoping that the law of averages will reward you.

Instead of being thrilled that three darts stick, enter the process with the determination to land every single prospect you visit.

You may not win them all, but I know from personal experience that entering the arena with an absolute determination to prevail every time vastly increases the likelihood of your closing 50 per cent, 60 per cent or even 90 per cent of your opportunities.

Numbers game

You see, selling is NOT a numbers game. Instead, it’s a human game, and it’s a hunt.

The human most important in this hunt is you, the truest definition of salesperson — the one who deserves to be spelled out in all caps. I am a SALESPERSON.

Everyone else is an impostor. You are the genuine article. And if you can’t find it within yourself to become this “winner takes all” person, you should find another career.

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