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One-size-fits-all goal a sure way to lose market

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Nokia boss Olli-Pekka Kallasvuo’s statement that he wants the company to be all things to all consumers is a bad idea. Photo/REUTERS

Nokia boss Olli-Pekka Kallasvuo’s statement that he wants the company to be all things to all consumers is a bad idea. Photo/REUTERS 

By Sunny Bindra  (email the author)
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Posted  Monday, March 1  2010 at  00:00

www.sunwords.com

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