Accountant who aims to change the face of online marketing

Businesses in Kenya now have an affordable option of driving up their sales and accounting for their returns on investments through a new Digital Marketer called Inceptor Kenya.

Benson Kaberia, who runs the firm, said he quit his job as an accountant to begin the venture that aims to transform the online marketing landscape currently dominated by the likes of OLX, Rupu and Jumia

Mr Kaberia aims to change the face of digital marketing by creating interactive platforms that market products as well as accounts for marketing revenue.

He says his capital injection of Sh15,000 is already bearing fruit, barely six months after inception, and that the company has at least 12 employees.

Mr Kaberia whose company deals in real estate, motor vehicle and furniture marketing says the firm has so far secured 1, 000 clients and sold hundreds of pieces of land as well as furniture and houses.

The entrepreneur has a degree in accounting from Egerton University and also holds a CPA(K) certificate. He however chose to pursue his passion in the IT world through his online marketing business which he believe will make a change to the way business is done.

“In my previous work at a financial institution, I noticed that many people shy away from sales jobs, leaving companies struggling in vain for revenues ,” said Mr Kaberia.

“I felt that I could help close this gap.”

Besides advertising, Inceptor Kenya places company profiles in Google searches, helping firms to have their businesses in top online rankings globally.

Inceptor Kenya also work to boost clients’ online traffic, enabling customers to find products and company profiles on every social media site.

‘We also increase website engagement; increasing the time on site, pages per visit and decreasing bounce rate. These are simple metrics that show quality user interactions,” said Mr Kaberia.

He says over time, Search Engine Optimisation (SEO) will improve the overall authority and ranking of a company’s website.

He also focuses on increasing his clients’ brand awareness by creating value added content like YouTube and SlideShare documents that are ranked in Google. This helps build a brand as an authority in the market.

“Inceptor Kenya prides itself in increasing meaningful traffic on websites that translates to revenue. It does this by going going a step further to contact investors who constantly view the site, ensuring a deal is reached.”

Mr Kaberia is optimistic that his venture will be highly successful in less than a year, adding that his target is to make it the best selling digital firm in Kenya with over 40, 000 clients by the end of the year.

“I know the market is dominated by Jumia, Rupu, OLX and many other global sites but I will use my knowledge of their loopholes to tap into their market share,” he said.

“We plan to offer the best customer service because we personally handle clients, we do not let them operate in a free market.”

His journey has however not been without setbacks. He recounted how his first three months into the business was a difficult period of learning that almost saw him quit.

He said it also took quite some time to train his team although the skills learned are coming in handy. Targeting international audience and getting top talent have also been a challenge which he, however, says they have overcome.

“The milestones I have achieved are encouraging and I would not quit, so I urge fellow start-ups to hold on and do their best to move forward,” said Mr Kaberia.

He says their work easily sells because of the quality of service. In their optimised website plan, Inceptor Kenya sells products on commission on their site and earn a three to five per cent commission on the products after sale.

Their sales marketing strategy have two platforms; the digital marketing platform and the sales and marketing counter.

The first one markets products upon listing and helps companies to close deals with clients.

Inceptor Kenya also helps firms to quantify return on marketing investment, which majority of the companies have not been able to do on their own.

“We are the best partners to help a firm substantiate their advertising costs to translate it into revenue,” said Mr Kaberia.