Orange to grow client base via SMEs, Internet

Bottle necks
Other bottle necks are the access to IT tools such as computers and the last mile connection (technology to connect end users to other telecommunication infrastructure).

Saint-Jean said the telecoms sector in Kenya was well developed, adding that the government had the scope to look into taxes and other regulations to boost the industry.

“You never sleep on your laurels... if we maintain the fiscal equation, it is a limitation. Other barriers are in calls between networks,” he said.

Kenya has three other mobile phone services in Safaricom, Zain, and Yu. Safaricom dominates the market with a share estimated at 77 per cent.

To date, the company has invested over Sh10 billion in infrastructure and maintenance. It attributes its growth in the subscriber base to a number of factors, among them the handset offer it has been promoting since its launch.

The other strategy the company expects to boost its subscriber base is strengthening its partnership with its agents and distributors by offering them better commissions on sales of airtime and equipment, as well as offering reward to best performing distributors and their agents.