Competition grows with Scangroup’s entry into research

Market trends

Bharat Thakrar, Scangroup CEO said the launch of Smollan East Africa represented the Group’s latest move to diversify its product offering in line with changing market trends.

“We are offering multinational clients an opportunity to outsource their field marketing services in the region to ensure adequate stock levels in all retail outlets and supermarkets. This will reduce out-of-stock situations and ensure superior shopper contact in order to boost sales,” said Mr Thakrar.

Market intelligence is term used to describe the gathering of information relevant to a company’s markets, gathered and analysed for the purpose of accurate and confident decision-making in determining opportunity, penetration strategy and development.