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Content distributors rush for online audiences

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Evans Baiya, CEO, Enlyt Media. Unlike YouTube, Enlyt delivers content complete with continuity and commercial links. Photo/Correspondent

Evans Baiya, CEO, Enlyt Media. Unlike YouTube, Enlyt delivers content complete with continuity and commercial links. Photo/Correspondent 

By Okuttah Mark

Posted  Wednesday, January 30  2013 at  17:34

In Summary

  • Enlyt Media is a technology platform that enables TV networks and independent content providers to deliver content through the Internet. The content can be consumed live or on demand.
  • The firm is targeting those in the diaspora who currently access Kenyan content mainly through popular video-sharing website YouTube.
  • Unlike YouTube where viewers have access only to specific video clips, the Enlyt platform delivers content complete with continuity and commercial links.
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Rising demand for online content from Kenyan movie makers and TV series producers has created a new business opportunity for independent content distributors.

US-based media distribution technology company Enlyt Media has become the latest entrant in this segment.

Enlyt Media is a technology platform that enables TV networks and independent content providers to deliver content through the Internet. The content can be consumed live or on demand.

The firm provides local television content from NTV, QTV, KBC, and KTN via its platform — www.enlyt.tv at a monthly subscription fee of Sh1,300 ($15).

Subscribers can pay using NationHela, M-Pesa, Visa, or America Express e-cards.

The firm is targeting those in the diaspora who currently access Kenyan content mainly through popular video-sharing website YouTube, but which chief executive Enlyt Media Evans Baiya says does not offer tailor-made content that suits different viewers’ demand.

Unlike YouTube where viewers have access only to specific video clips, the Enlyt platform delivers content complete with continuity and commercial links.

Enlyt Media has joined the likes of Kass TV, and Buni, a multimedia firm that produces the XYZ show, to offer shows in real time on the Internet.

Buni launched it’s a pan-African independent digital video distribution platform last year targeting Internet and mobile phone users.

Buni Television is available through its website, www.buni.tv, for Internet access, and www.m.buni.tv for iPhones, Android and Blackberry smartphones.

Dr Baiya says that as people increasingly turn to the Internet for entertainment, content aggregators and other online service providers are working hard to improve their offering in terms of technical quality and variety.

“The current delivery of content using multiple websites and different content quality has resulted in a confusing and fragmented consumer experience,” said Dr Baiya.

“Enlyt TV is making it possible to have a channel viewed from one’s desktop from any part of the world as if one were watching a TV screen at home.”

The need to make it easy for viewers to access local content online recently saw YouTube launch a Kenyan domain, youtube.co.ke.

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