Africa’s promise gets Nestle on expansion drive

It is not only about growth but also value. The developed market has an ageing population and we can create products to meet their needs. We project the share of revenues from emerging markets with a younger population to grow from the 35 per cent seen last year. We are investing in both categories.

Nestle is investing in countries that are still considered to have high political risks, what is your risk assessment of the current investment?

Africa has seen general economic growth and this usually goes hand in hand with political stability. Is there a risk? Yes, there are risks everywhere, a good example but a different one being the economic recession. We are looking at the long term, which is why we are making these investments.