Corporate News
Kenya’s tea industry feels competition heat
The industry is increasingly coming under pressure because of failing to expand production methods. Photo/FILE
By Bob Koigi
(email the author)
Posted Thursday, July 15 2010 at 00:00
Posted Thursday, July 15 2010 at 00:00
The Kenyan government is now pushing to end the overdependence on CTC teas.
Dr Romano Kiome, the Agriculture permanent secretary, said recently: “We need to develop special products for special markets. We need to put the consumer first, rather than the farmer, as has been the case.”
But it is a message that has yet to convert the 314,875 small-scale farmers. For now, the only hope can be that the rest of the world, or Kenya, start consuming a lot more teabags.
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