Corporate News
Mercedes drives past BMW in luxury car sales
Mercedes Benz regained market leadership from BMW as Kenya’s new luxury car sales grew 19.2 per cent in the first five months of the year to defy a five per cent overall drop. Courtesy: google pics
By VICTOR JUMA
Posted Tuesday, June 26 2012 at 19:35
Posted Tuesday, June 26 2012 at 19:35
The luxury saloon car market has suffered from the government’s policy to ditch the high-end models in favour of fuel-efficient models such as Toyota and Volskwagen Passat.
The government accounted for about a third of total annual sales and its exit has seen dealers turn to companies and wealthy individuals with longer-term financing options to grow sales.
vjuma@ke.nationmedia.com
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