Online client shift cuts travel agency revenue streams

However agents on other side are increasingly recording reduced business as traffic levels fall drastically.

Major airlines in the country have been relying on agents to increase their sales revenues in the midst of competition in the industry, however increased internet use has seen them spruce their online presence to attract business.

Growth in e-ticketing is increasing as most clients find it easy and convenient to book their tickets on the internet compared to paying extra fees to agents besides it being convenient”, said Mwajuma Salim of the e-commerce department of Kenya Airways.

With this shift to the internet, industry players expect increased online bookings to cut down operating costs involved in physical bookings that requires more human capital and rental expenditure.