Orange intensifies battle for subscribers with Sh2 call rate

The rollout of the 3G is expected to stir competition in the sector where only Safaricom is currently offering high speed internet through that technology.

Zain has already starting making preparation for this by forming a new business unit known as Broadband and VAS business unit .

“We are putting together a team of professionals who have vast knowledge of this market and are also well versed with emerging trends in the data sector,” said Mr Rene Meza, Zain’s managing director.

Zain’s has invested in the 10,000 km EASSy submarine cable that has connected East Africa with the rest of the world, while Telkom Kenya’s Orange and Safaricom and Essar Yu have invested in TEAMs, Seacom Eassy cable.

Orange became the third operator to reduce its tariffs in less than a week and will be charging Sh4 for calls made to other networks and Sh1and Sh2 for Short Message Services within and outside the network respectively.