Corporate News
Speedy internet sparks e-marketing talent wars
Competition for people with new media skills has intensified in recent months as key players reorganise their operations for visibility in digital and online markets. Photo/LIZ MUTHONI
Posted Monday, August 9 2010 at 00:00
Cross media and channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the thought-leaders behind some of today’s most successful household brands.
Social network marketing spending is expected to exceed $24 billion by 2015, and analysts advise that brands and marketers gain more education in the field to succeed in the ever-expanding world of social media.
“With the landscape of Social Media changing at such a rapid pace, it’s imperative to keep up with the newest technology, platforms, statistics, strategies and techniques”, said Chas Salmore, CEO, Marketingworks.
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