Corporate News
Telcos bet on ‘bundles’ to woo customers
Essar Telecoms Kenya chief commercial officer, Mr Kunal Ramteke (left) and Brand communications manager, Sheila Maviala admire the advertising image for the new amua tariff on November 16, 2009. Providers have come up with competitive prices to increase market share. Photo/COURTESY.
Posted Thursday, March 11 2010 at 00:00
Zain Kenya currently has an offer that allows subscribers to make on-net calls for Sh3, but has maintained its Vuka tariff since its launch in 2008.
Telkom Kenya unveiled the Bunda na Telkom offer this week which allows consumers to select packages for Sh1,000, Sh500 and Sh100.
On Bunda 500, consumers will access 30 minutes of talk time to any local network, 300 SMS, and 30MB of data all for Sh500, while on Bunda 100 package, Orange subscribers will enjoy an opportunity to choose five friends or family members to call for just Sh1 per minute for Sh100 per month subscription.
Bunda supplements Telkom’s Niaje tariff which allows calls for Sh4 for on-net calls, while Essar’s Amua tariff allows calls for Sh6 across networks.
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