KQ eyes traders with sales shop in downtown Nairobi
Kenya Airways staff clearing travellers at the JKIA. KQ has opened a ticketing office along Accra Road in Nairobi's downtown. FILE PHOTO | BILLY MUTAI |
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The airline has set up shop at the informal terminus along Accra Road in a bid to deepen their sales catchment base.
National carrier Kenya Airways has opened a retail shop in Tea Room, an area in downtown Nairobi known for its upcountry matatu and bus stages.
The airline’s management says they have set up shop at the informal terminus along Accra Road in a bid to deepen their sales catchment base.
The shop is expected to ease access to sales and ticketing for thousands of small traders who buy their goods in the Middle East and Asia.
Presiding over an opening ceremony, Managing Director and CEO Mbuvi Ngunze said Kenya Airways was committed to reaching out to all market segments.
“Tea Room is a prime, accessible location and a central point for a large number of small-scale entrepreneurs,” he said. “This shop will offer opportunities for direct interaction and enable provision of tailored services to this market segment.”
The Tea Room shop targets traders from Kamukunji, Ngara and the city centre who trade in goods such as household items, stationery, car accessories and mobile phones sourced from the Middle East, Asia and Far East.
“The expansion of our sales shop network is a major component of our ongoing initiatives to grow our revenue,” Mbuvi said. The downtown shop is the airline’s seventh such outlet.
Kenya Airways hopes to woo this market segment with its “competitive prices”, baggage allowances of up to 50kgs, direct flights to Dubai, Bangkok and Guangzhou, and reliable connections across Asia and the Far East.
The announcement comes on the heels of news that Jambojet, Kenya Airways’ low-cost subsidiary, has been licensed to operate flights across East Africa.
