Nation Media Group sets up site targeting MBA fraternity
Demand has seen thousands of working individuals flocking back to school to improve their skills and acquire additional knowledge, with the Masters of Business Administration (MBA) emerging as one of the most sought-after academic courses in the country. The Nation Media Group has launched a special website targeting Kenya’s growing Master of Business Administration (MBA) degree community.
The Nation Media Group has launched a special website targeting Kenya’s growing Master of Business Administration (MBA) degree community.
‘‘The MBA vault’’ is a comprehensive information portal for prospective students, researchers, companies and universities looking to differentiate their offering and attract the best talent.
The site offers comprehensive information on Kenya’s business schools, programmes offered, and their ranking in the competitive landscape of training business leaders as well as cutting edge insight into marketing, leadership and hiring trends, personality profiles and case studies.
It also comes with a video section called View From the Top, which is home to interviews with CEOs and senior executives.
Users can get inspired by listening to successful executives reflect on their path to success and talk about some of the hardest decisions they have made on the job. Universities have room on the site to showcase their programmes through write ups, class profiles, alumni information, campus placement records, interviews with professors and virtual tours of facilities like classrooms, libraries and the campuses.
Agastee Khante, the general manager of Nation Digital Division, said the portal aims to help prospective students connect with the right universities and offer a platform for discussing difficult classroom questions as well as exchange information on admission, placements, and course work.
“Prospective students are increasingly seeking information about MBA programmes, much of which is inconsistent and fragmented,” said Mr Khante.
“This site will save time and allow comprehensive research from the comfort of home or a mobile phone.”
Vincent Ng’ethe, the MBA vault’s content analyst, said users had responded positively to the site, giving it a niche audience of more than 1,200 unique visitors every day. The users are spending up to eight minutes per visit.
“We are happy with the concept and are looking to grow it across East Africa and increase its value across the region,” he said.
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