Phone maker Nokia has unveiled the Nokia Asha 308 into the Kenyan market as it battles to regain market share in the smartphone market.
Also read: Samsung outpaces Nokia in Kenya market
Available in Black and Golden Light colours, the Nokia Asha 308 is a 2G-enabled device featuring a 3.0'' WQVGA capacitive display, multiple home screens, stereo radio, loud speakers and up to 32GB microSD card support.
Estimated retail at Sh10,500 the phone is the newest touchscreen device addition to the Asha Touch range.
This comes days after Samsung unveiled its latest smartphone, galaxy S3 and Nokia re-established itself with Pureview 808.
"Our innovative Asha Touch family of devices is designed for people who want a great smartphone experience with lower running costs," said Bruce Howe, General Manager for Nokia East Africa. “These devices build on the existing Asha range and our ongoing commitment to connect the vibrant Kenyan youth market”.
Mr Bruce said for the East African market, the Nokia Asha 308 will be retailed as an entertainment pack and will come bundled with a free 2GB memory card and earphones in the pack. The estimated retail price for this introductory offer is KES10, 500.
According to Nokia, the dual SIM Nokia Asha 308 gives consumers a smarter Internet experience via the Nokia Xpress Browser “ which enables up to 90 per cent more efficient mobile browsing and faster access to web applications compared to conventional browsers.”
READ: Nokia targets youth with low-cost handsets
The Nokia Asha 308 capabilities:
Wide selection of free-to-download games, including the exclusive-to-Nokia offer of 40 free games from EA, featuring titles like Tetris, Bejeweled and Need for Speed.
Standalone Facebook and Twitter clients
Users can stream video through the browser from sites like YouTube
The new Nokia Nearby web app helps people discover new places and things to do, by searching nearby locations and reviewing the options on a map