Dear companies, it costs little to confront and rectify mistakes

When that complaint comes, we may never rescue that one sale. But in addressing where we failed, we will rescue all the others to come that would have failed for the same reasons.

If we don’t, the endgame is losing customers to a supplier who even steals our marketing slogan.

For slogans can be written in a minute. And how painful is that?

jenny@webaraza.com