Does cosmetic surgery make business sense?

The recent saga of the French breast implant manufacturer is still causing ripples in Europe, Asia and North America. Complaints arising from implant rupture in some recipients have added negative sentiments to the industry following the lawsuits.

A few people who were considering implants are having second doubts.

Others are however unperturbed and will go ahead with such plans. No known complaint has been filed locally maybe because of the high cost of cosmetic surgery.

Demand for cosmetic adjustments is rising and not for any reason other than the high premium that society places on outward appearance.

This is driven by an increasingly competitive business and social lifestyles.

Traditionally reconstructive surgery was reserved for trauma cases.

However, today people are opting for it to enhance or rejuvenate their looks.

The trend has borne a global industry for aesthetics. Among its consumers are business executives and women in high society – media, fashion and entertainment.

But is there a relationship between physical appearance and business success? Do bosomy executives and employees earn better or find it easier to get business and work opportunities? If not so, what drives people to do this?

This is hard to explain and perhaps an analysis of successful women and an assessment of their perceived beauty or bosom sizes would reveal the answers.
There definitely is a known association between good looks and self-confidence. The latter is particularly why beauty is associated with business success.

Good looking women are likely to draw more attention and get easier access into business circles than ordinary looking ones.

Nevertheless, to remain on top, other attributes must come into play, like the individual’s personality, business acumen and ambition.
In terms of recruitment, males are likely to hire pretty women while females are unlikely to do so.

This may perhaps explain the introduction of the “equal opportunity employer’ phrase.

For a while the consumers of these services were people who needed to look glam; media personalities, actors, models or airhostesses.

But currently other people have began seeking cosmetic enhancements.