Equity banks on free cards to cut cost of deposits
Posted Tuesday, January 15 2013 at 19:19
- The Mastercard technology enables cashless buying by placing phones or cards in close proximity to a point-of-sale terminal without actual contact.
- Those who use the cards to make transactions will not be charged any fees, with the bank hoping to benefit from having a constant deposit base.
- The Mastercard payment system referred to as Paypass is present in 48 countries and accepted at nearly 550,000 merchant locations.
Equity Bank has stepped up the battle for customers who use plastic cards to buy goods and services after introducing a technology which enables cashless buying by placing mobile phones or cards in close proximity to a point-of-sale terminal without actual contact.
The first five million account holders to apply for the cards will get them free of charge.
Those who use the cards to make transactions will not be charged any fees, with the bank hoping to benefit from having a constant deposit base.
“Because there is no actual withdrawal of funds, the savings fund becomes constant almost like a fixed deposit,” said James Mwangi, CEO of Equity Bank at a briefing Tuesday.
Interest payment on customer deposits was the highest cost for Kenyan banks in 2012, accounting for 42 per cent of their total expenses.
All point of sales terminals will be fitted with the Mastercard technology that requires just passing the phone close to the machine and the transaction is done.
“This will make it possible for small transactions to be done at the retail level through the near-field technology,” said Mr Mwangi.
The cards are considered more secure from fraud and are compliant with global standard Europay-Mastercard-Visa, EMV, which is set to replace the fraud prone magnetic strip cards globally.
Banks have been moving towards the chip-based cards following the recent spike of ATM-related fraud that has eroded public confidence.
“The suite of products that will be made available include mobile point of sale (MPOS) technology, which allows merchants to receive payments via low-cost add-ons linked to secure applications on their mobile devises, such as smartphones or tablets,” said Ajay Banga, Mastercard worldwide president and CEO.
The government and commercial banks are expected to also save on the cost of distributing notes and coins, which is estimated to be between 0.5 and 1.5 per cent of a country’s GDP.
“This is going to revolutionalise the national payment system to create a cashless system while ensuring security of our transactions,” said Prof Njuguna Ndung’u, the Central Bank of Kenya governor.
More than 5,496 Equity Bank agents will have the the near-field technology terminals. The card can either be a debit card that allows a user to access money in their account or a pre-paid one where the user loads a specific amount on to the card for use.
In September last year, Equity Bank agents did 1.88 million transactions valued at Sh11.7 billion.