Fashion shop is seeking platform for local designers
Posted Wednesday, November 28 2012 at 18:03
- The shop will be open every day from November 14 through May 3 and each month a different set of designers, clothing and accessories, will have the space.
Set of designers
Initially the idea was to have one designer for each month, but few designers have full collections. “There are particular designers who have chosen to collaborate with others to make the offering more complete and to share their resources to make their setup successful.”
The shop will be open every day from November 14 through May 3 and each month a different set of designers, clothing and accessories, will have the space.
The designers will be paying a fee to occupy the space while the hotel offers their mailing lists and networks to spread the word of the shop.
“We largely depend on word-of-mouth from our community of fans. The shop is also ideally placed beside our extremely popular Kaya Spa which has over 200 appointments a week and Jiko Restaurant which seats over 150 people a day. So, the designers really have a captive audience to work with,” says Mr Ehsani.
Apart from the pop-up shop, other fashion designers have used the hotel to conduct business. In October, Penny Winter launched her latest collection at hotel lobby. She is also a frequent participant of the Tribal Chic event.
Last month, Little Red (an exclusive clothing store) hosted international menswear designer Zegna in an exclusive made-to-measure event in Tribe’s presidential suite.