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How to cut losses when shutting down a start-up

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A shop closing business in London: The ability to seize upon opportunities can be a double-edged sword, as more than 80 per cent of all new business ventures fail. Photo/REUTERS

A shop closing business in London: The ability to seize upon opportunities can be a double-edged sword, as more than 80 per cent of all new business ventures fail. Photo/REUTERS 

By Kevin Woo  (email the author)
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Posted  Monday, May 17  2010 at  00:00

Call it a day

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So how does an entrepreneur know when it’s time to turn out the lights and call it a day?

“When the sum total of liabilities — including complexity of problems, personnel issues and burnout — is greater than potential opportunities or energy level of the team,” Duncan says, it’s time to throw in the towel.

Duncan’s most important piece of advice for entrepreneurs? “Manage your brand as a professional because you’re likely to see these people again.”

Entrepreneur.com

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