Image consultant who cut a career from necessity

What you need to know
Image consultants help women and men develop a skincare and grooming routine that boosts their image and enables them to get ahead.
Image and self confidence is shaped from how the skin looks, how one dresses and how they feel about their appearance.
Spa services- especially massage- relax body muscles to relieve fatigue and recharge an individual to tackle challenges.
Grooming is also a key element in how people perceive a person’s ability to handle a task and can cost a professional a job or business contract if not up to par.

This is the business direction I want to take, offering services for men only”.

Alice also runs a programme called First Impressions for corporate grooming and schools, targeting high school girls. This year, she will include boys. She also holds a women’s event dubbed ‘Pretty Influential’. It was created to help women thrive in their careers, particularly the young or less experienced.
“I felt a strong need to give women a platform where they could get information to further their careers through image, spiritual health, beauty and finances.

“During my free time I also write on skincare for different local magazines in order to educate people on skin health and beauty products. The local beauty industry has grown but there is a let down on the services. Unskilled beauticians misinform clients,” Alice says.

This is one of her biggest challenges – getting people with the right skills. The other is the limiting product range, which drives up cost especially when using a professional skincare line.

Alice believes she is on the right track. She recently won the Pillar Africa Award for entrepreneur of the year 2011.
mwikalilati@gmail.com