Wildebeest at Maasai Mara National Reserve last year. Photo/FILE
Kenya is eyeing South Africa in its mission to increase tourist arrivals from the continent.
According to Kenya’s High Commissioner to South Africa, Mr Patrick Wamoto, Nairobi has stepped up marketing and awareness campaign to woo more tourists into the country.
“With the recent travel advisories against visits to Kenya by key traditional tourism source markets, contacts have been increased in South Africa to market the country’s potential in the sector,” Mr Wamoto told the Presidential Strategic Communication Unit at the weekend.
President Uhuru Kenyatta, who is the chair East African Community, is among the invited Heads of State and government who are expected in the occasion.
Traditional markets
The campaign, aimed at courting other key tourist markets, is part of the government’s strategy to diversify visitor sources without abandoning the traditional markets.
He said South Africa is the leading source of tourist to Kenya after Uganda with 40,000 arrivals last year.
Meanwhile, Commerce and Tourism Cabinet secretary Phyllis Kandie has noted that the funds expected from the Treasury to support tourism recovery committee will not be enough to run the project.
Speaking at a press briefing in Nairobi, Ms Kandie noted that the ministry is lobbying the Treasury for more money to help revive the ailing industry. Wait for funds
“We are, however, doing our best to make use of the resources we have at the moment to revive the sector as we wait for the funds from Treasury,” Ms Kandie added.
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