Society & Success

Watch this space for brilliant sales ideas in year 2017

A car salesman. If the buyer doesn’t see the benefits to him, he won’t buy your service or product. PHOTO | FOTOSEARCH
A car salesman. If the buyer doesn’t see the benefits to him, he won’t buy your service or product. PHOTO | FOTOSEARCH 

2016 will be over this Saturday. In keeping with end-of-year tradition, here are the sales pitch highlights of this year.

In the 12th month of sales pitch my ‘true love’ sent to me a message about the importance of painting a picture using practical examples relevant to the buyer for him to ‘get it’.

In the 11th month of sales pitch my true love sent me a message on the Wells Fargo (Bank) scandal as a lesson on why running a company as you would a sales team is a recipe for failure. One is long term, the other short term and a business needs both.

In the 10th month of sales pitch my true love sent me a thought-provoking “Even with capping of interest rates, are Kenyan banks too big to fail?” Plus why the anchors of optimis