Local firms embrace Facebook to market themselves and brands

They use Facebook as a major marketing and advertising avenue to reach as many people as possible.

Payment solutions

In addition, they have adapted easy payment solutions that allow people to use mobile money transfer methods to pay for the merchandise that are delivered to one’s doorstep.

This week Facebook added a new feature that will help users share where they are.

The “places” feature that was rolled out yesterday, though in the US market only for now, will help users declare their whereabouts thus opening themselves up to offers, suggestions or advertisements from nearby businesses.

This will also help small businesses know more of the demographic of people near them and how they can reach them easily.

Companies are using different strategies with media firms uploading their stories on social network sites in a bid to create traffic to their publications.

In the US, Art Meets Commerce introduced a Facebook ad campaign to promote an Off Broadway run of the musical Fela! last year.

The campaign targeted Facebook users with interest in theatrical shows, particularly Afro beat.

The company says it generated 18 million impressions, more than 5,700 clicks and $40,000 in ticket sales — all for $4,400 spent on advertising.