New Jaguar model set to make its Kenyan debut

The new Kenya we are now enjoying is home to a beautiful people, improved roads and abundant wildlife.

We are very proud of everything Kenyan, especially the three main members of the cat family; the Lion, Cheetah and Leopard.

All are a must-see for every tourist. Soon we will add one more feline, the Jaguar.

The new luxury automobile will be at home alongside its adopted relatives, the Range Rover and Land Rover at a newly refurbished CMC showroom.

The Jaguar is a rare feline, found only in exotic tropical jungles and you would be very lucky to see one in your lifetime.

But in a few weeks you will have the distinct pleasure of owning one.

Will Mercedes, which currently enjoy the Lion’s share of the luxury car market and arguably the current king of Kenya’s automotive jungle survive its endangered status?

Ever since the Government declared it an ‘opulent, fuel guzzling luxury’ it has desperately tried to educate the public that it is indeed as fuel efficient as the vehicle next door despite the exorbitant asking price.

The sporty BMW, like the Cheetah, is making a speedy recovery after lying in the gutter for years under its previous parents on Commercial Street.

Audi, like the Leopard, has had a spotted past but is capable and highly under-rated.

Will the Jaguar manage to infiltrate the Kenyan market without being mauled by these three rivals?

Three men who share a name will decide its fate, both globally and on the local front.

Carl-Peter Forster is Jaguar-Land Rover’s overlord, tasked by Tata to save these premium brands after Ford failed to turn them around.

He has big plans to introduce small sporty Jaguars with 4-cylinder engines.

Martin Forster has run the CMC Motors Group for decades while Greg Forster, the new head of Land Rover has the herculean task of ensuring that Jaguar claws its way into this market.