Opinion & Analysis

Customer beware, for the supplier is also judging you

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Just like suppliers have an evaluation sheet through which clients assess our performance in helping them achieve their objectives, we also are watching and evaluating  our customers’ performance. Photo/PHOTOS.COM

Just like suppliers have an evaluation sheet through which clients assess our performance in helping them achieve their objectives, we also are watching and evaluating our customers’ performance. Photo/FILE 

By Mike Eldon  (email the author)
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Posted  Thursday, July 8  2010 at  00:00

Then you must decide on the level at which you engage.

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Those higher up, I have found, those removed from the fray, are often more understanding and receptive, and more likely to influence the situation for the good.

I hope this article has given food for thought to customers as much as suppliers— and most of us fit into both categories.

Suppliers must understand that respect is hard-earned, and not always offered even when deserved.

For customers, know you are also being measured and judged.

The better you perform for your supplier, the better they’re likely to perform for you.

And if you’ll excuse me I must be off, to design my first customer evaluation form. Now, ‘“absolutely wonderful”, “Pretty good”, “Adequate.”

meldon@symphony.co.ke

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