Proposal paves way for food supplements investors
Posted Tuesday, June 26 2012 at 18:07
Malnutrition is and will be endemic to Africa for a long time and the continent accounts for a significant consumption of food supplements.
However, more than 95 per cent of these supplements are produced abroad. Importation and logistic charges increase their costs and makes its hard for the poor to access them.
New approaches are being observed in global business. The new mantra is “make profits but leave an impact on society”.
Partnering with farmers and women groups to grow fruits and indigenous crops is a commendable step for the juice makers and cereal vendors.
While not a “nutritious food” East African Breweries Limited has identified indigenous foodstuffs like sorghum as a replacement of their beer ingredients.
The impact of such partnerships on the health of the poor rural is great. It should be supported because ultimately the financial benefits will trickle down to address health-related problems.
Poverty and ill health are closely interrelated sisters. We need to encourage manufacturing of local foods and source ingredients from rural farmers.
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