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‘Timesinks’ can be used to push products and service

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One of the most visible aspects of the new ecosystem provided by social networking is the concept of virtual goods and upselling. Photo/FILE

One of the most visible aspects of the new ecosystem provided by social networking is the concept of virtual goods and upselling. Photo/FILE 

By Mbugua Njihia  (email the author)
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Posted  Thursday, August 5  2010 at  00:00

The proceeds would go to finishing the remaining stretch of fence and offer an upsell for the “best farmers” to get a chance to come see the real deal at the Mara or Nairobi National Park through Magical Kenya.

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Or we could sell some virtual elephant tusks to the millions of Chinese users who buy virtual goods via their popular instant messaging platform QQ.

Is it possible? Yes. But we need to move with the times and adapt to new ways of thinking about technology. It is not always about bits, bytes and wires.

The writer is the chairman, Mobile Monday (Kenya Chapter) and CEO of Symbiotic Media.

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