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Web marketing offers jobseekers opportunities
Grace Murugi shows off one of her cake designs. She has a website that enables her clients place orders regardless of location, despite being based in Nairobi. Online interactivity has helped her build her business and gain clients from far and wide. She is one of the many Kenyans who have made the Internet their workplace and no longer need to look for formal employment. COURTESY
Posted Thursday, December 22 2011 at 00:00
“We really believe that the power of the Internet will help them to grow their businesses and give them access to the global village, whether you sell shoes, electronics, cars... the GKBO tools will help you reach new customers.,” Olga Arara-Kimani, Google Kenya country manager said.
Njambi Kiritu, the owner of Impact by Design, said that she has been able to add new clients using less effort compared to when she had not adopted the online business. “Information about my business is now readily available to them on www.impact-by-design.com. I have reached over 90 new customers and increased our revenue ten-fold since 2008.”
mokuttah@ke.nationmedia.com
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