When clients determine if your business sails along or dies

However, we now realise, those engaged first-timers are spottable.

They listen to the expertise on offer, form easy relationships of co-operation and appreciation, and end up very happy indeed, with the sum in results far, far greater than with a second-timer who now knows everything (but doesn’t) and isn’t listening at all.

As it is, no matter how many poor unfortunates (by way of suppliers) have gone before you, if the client sounds blinkered, looks blinkered, and behaves blinkered, chances are: they are blinkered.

They are never going to get it. Which means it will probably end badly for you, just as it did for all those suppliers before you.

Once you’ve surmounted the issues of expectations, and understanding of the work involved, the final hurdle is fair play.

jenny@webaraza.com