Why has the D-Max been so successful?
Posted Wednesday, June 13 2012 at 17:43
The introduction to this off-road course is a couple of threatening wood poles creating a bridge that leads into 250 acres of natural 4x4 heaven. Winding dirt roads, narrow passes and dry river beds present us with what proves a ‘‘steep learning curve’’ in the literal sense.
With a team of experts guiding us, we switch into 4x4 mode by the touch of a button on the dashboard. We effortlessly crawl into the dense forest with only one task, steering the car between trees and over rocks.
Riding on 225/75R 15 inch Goodyear rough terrain tyres that come as standard with the Isuzu we have no fear of punctures.
The D-Max is a true bundu-basher and looks the part. So how is the car built and who for? Judging by what I saw at the factory, it is built very well. The thick skin means it will continue to go without falling apart due to our rough roads in rural areas.
Power is sufficient but it will need to improve on fuel economy and give the driver more information about what is happening in the engine with regard to fuel consumption.
Who is it for? Well. The Isuzu leaves no doubt that it targets the shrewd entrepreneur who looks beyond the flab and knows the difference between extravagant frills and real value for money.
With the advent of capable double-cabin pickups that fit so well into our lives, why buy an SUV?
That is the big question.