Chinese mobile phone-maker Oppo has unveiled its latest device in the market, as the firm seeks to gain a foothold in Kenya which is dominated by rival brands such as Samsung, Huawei, Tecno and Infinix.
The device maker Monday launched the F3, pushing its selfie camera as the selling point for the mid-range phone.
“We are not targeting a specific number this year, we are focusing more on finding a target audience in the market at this point,” said Andy Shi, director Oppo Africa and Middle East.
The firm opened office in Kenya in 2015, hoping to grow its customer base after making inroads in the Chinese and Indian markets.
As part of the expansion plans, Oppo — which has been selling devices through dealers — will set up brand stores in malls.
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