Telkom Kenya on Tuesday changed its brand identity as part of a larger strategy to sharpen its competitive edge.
The changing of the Telkom's brand identity was in line with an agreement made when private equity firm Helios bought a majority stake in the company last year.
The company's chief executive, Mr Aldo Mareuse, said the company was now ready to become a player to be reckoned with in the sector.
"It's fair to say Telkom Kenya has not achieved its full potential," he said.
He added that the company would leverage on expanded investments in network infrastructure.
The firm has dropped the Orange brand and adopted Telkom as its new trading name. It has also shed the old Orange corporate colour in favour of blue and yellow colours.
Telkom's launch came with with a promotional offer of free daily 4G data for its subscribers, which will run for a month.
Telkom said this would give the customers an opportunity to experience the fast download and upload speeds on their 4G network.
The telco's customers will also have free daily access to WhatsApp during the promotional period.
"WhatsApp is a popular platform for conversation, calling and sharing in Kenya today. By facilitating these conversations, we are connecting Kenyans," Mr Mareuse said.