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Taxify’s Coast entry drives up cab turf rivalry

Taxify founder and chief executive Markus Villig. FILE PHOTO | NMG
Taxify founder and chief executive Markus Villig. FILE PHOTO | NMG  

Estonian-based taxi-hailing application Taxify has launched operations in Mombasa stepping up competition for rival firms Uber and Little that are also present in the coastal town.

Riders using the Taxify app will enjoy a 50 per cent discount during the first month of operations at Sh35 base fare, Sh21 a kilometre, Sh1.5 per minute. Shortest ride will cost Sh100.

“Mombasa is a huge and thriving marketplace for private urban transport. We’re very excited to launch here,” said Taxify’s Mombasa operations manager, Shivachi Muleji.

Little, developed by local IT firm Craft Silicon, launched in the coastal town in October last year while San Francisco-based Uber entered that market in March last year.

Mombasa is Kenya’s tourism hub and taxi hailing apps are popular with international travellers who may have used the service in other cities across the world.

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