Coca-Cola has merged its popular Coke Africa studios into a single unit that will see participating countries grow to 16 from 11.
The music flagships, Coke Studio Africa and Coke Studio South Africa, will be combined to form Coke Studio Africa 2017, which will be broadcasted to over 30 countries across Africa.
“Coke Studio Africa showcases Africa’s incredible music by combining different artistes and genres to inspire a new generation of African music fans.
With the expanded show, we aim to bring the continent alive through a fusion of music and culture that celebrates our diversity,” said Monali Shah, senior content manager for Coca-Cola Southern and East African and Coke Studio Africa Project Director.
The production now includes artistes from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, and Cameroon.