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Jumia appoints new managing director for its food business

Jumia staff at work. FILE PHOTO | NMG
Jumia staff at work. FILE PHOTO | NMG 

E-commerce firm Jumia has appointed a new managing director for its food delivery business to replace the previous boss Duncan Muchangi.
Shreenal Ruparelia, a former tech start-up co-founder, will now head Jumia Food.

Ms Ruparelia was one of the co-founders of BlueBear App, a platform that allows customers to manage and track customer engagement with products and services sold online.

“I am excited to join the Jumia Food team at a time when e-commerce is experiencing unprecedented growth in the country and in the African continent at large,” Ms Ruparelia said in a statement.

Mr Muchangi, who has been heading the food segment of the business since 2013, will join Jumia Pay, the newest product in the company’s stable. His position within Jumia Pay was not immediately apparent.

Jumia Pay was launched last year in Nigeria. In that market the product allows customers to make online payments securely.

In Kenya, however, the product will be targeted at reconciling payments for merchants who use Jumia platform, according to the company’s head of communications Lilian Gaitho.

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