Nokia returns to Kenyan market with 3 mid-range smartphones

HMD head of product and operations Patrick Henchie in Nairobi on July 27, 2017. PHOTO | DIANA NGILA | NMG

What you need to know:

  • The devices — Nokia 3, Nokia 5 and Nokia 6 — will retail locally at Sh14,999, Sh19,999 and Sh24,999 respectively and will be available through Safaricom and selected retailers.
  • HMD global Oy, the licence holder for the Nokia brand, is leveraging on brand recognition in the market to recapture the market base.
  • The mobile devices will be available in single and dual SIM variants with care centres available at different locations and a one-year warranty for the handsets.

Iconic mobile phone brand Nokia has made a return to the Kenyan market with three smartphones.

The devices — Nokia 3, Nokia 5 and Nokia 6 — will retail locally at Sh14,999, Sh19,999 and Sh24,999 respectively and will be available through Safaricom and selected retailers.

HMD global Oy, the licence holder for the Nokia brand, is leveraging on brand recognition in the market to recapture the market base.

“Nokia has a long history of being in Kenya. The products we are bringing now, Nokia on android devices are perfect for the market,” said Patrick Henchie, head of product and operations sub-Saharan Africa for HMD. The range of smartphones joins the return of the Nokia 3310 in Kenya.

The Nokia 3, Nokia 5 and Nokia 6 will have 5 inch, 5.2 inch and 5.5 inch screens respectively.

All come with an 8 megapixel front camera with the back cameras ranging from 8 megapixel to 16 megapixel and an Aluminum frame to keep in line with the ‘hardiness’ of the devices.

HMD partnered with Nokia, Google and Foxconn in the manufacture of the devices that are powered by Android.

The mobile devices will be available in single and dual SIM variants with care centres available at different locations and a one-year warranty for the handsets.

In 2015, the Finnish company Nokia stated that it would start licensing mobile phone handsets under its brand name.

This came after it sold its phone business to Microsoft in 2014 after years of declining sales in the wake of increased competition.

HMD global Oy, founded in 2016, signed a strategic licensing agreement with Nokia, giving HMD sole use of the Nokia brand on mobile phones and tablets worldwide for the next decade, and cellular standard essential patent licences.

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