Online taxi-hailing firm Uber has launched tests for an in-vehicle advertising platform ahead of a planned roll out.
The move is aimed at diversifying revenues for the company and its drivers or “partners” in the Uber lingo.
“CabbyTV Limited would like to test the installation of a screen in your car. The screen will be for rider engagement purposes,” Uber told its drivers in a recruitment notice.
“If you agree with CabbyTV to have a screen in your car, you shall be paid a monthly fee to be agreed upon between yourself and them,” added the firm.
The drivers would be paid for the service by CabbyTV owners.
Uber however, remains cagey on launch timelines of companies involved.
“At the moment, we are performing a pilot of the screens with a few driver-partners in Nairobi. We are currently looking into innovative ways of making Uber rides more reliable and engaging to riders while being beneficial to driver-partners. We will announce new products and developments when we are ready to launch,” said Uber spokesperson East Africa Janet Kemboi.
South African company Hubble had early last month announced plans to partner with Uber in Kenya to install the in-vehicle advertising screens.
It is also eyeing the Dubai market.
The partnership provides a platform for advertisers to engage with Uber riders while they browse the entertainment options available.
Touchscreens installed in Uber vehicles will allow riders to view information about attractions and restaurants, and allow them to select from various local entertainment options.
Since its launch in September 2016, Hubble, a Cape Town start-up said it has supplied 500 screens in South Africa and recently launched 200 screens in the Ukraine.