Global premium beverages firm Pernod Ricard Kenya & East Africa has set its sights on the East African market with the appointment of a new managing director to woo the emerging middle class with its selection of alcoholic brands.
Pernod Ricard, the producers of Jameson, The Glenlivet Whiskies, Absolut Vodka, and Chivas Regal among others appointed Predrag Amidzic to head the East Africa operation.
“The youthful, vibrant and globally attuned population in the East African beverages market is driving up the demand for premium beverages and Pernod Ricard has a unique and exciting portfolio that is well placed to meet this demand,” Mr Amidzic said in a statement.
“I am delighted to lead the dynamic team that will play a part in shaping Pernod Ricard’s growth narrative in East Africa.”
Mr Amidzic previously held the position of general manager, Pernod Ricard Adriatics (Slovenia, Croatia, Bosnia, Serbia and Montenegro) and was a member of the South Europe Steering team for the multinational.