Chinese technology firm Huawei emerged among top 100 brands globally after it was placed at position 70 on Interbrand’s Best Global Brands 2017 Rankings.
The integrated brand consultancy firm said the tech firm, featured in the list for the third consecutive time, is accelerating global digital transformation and building a better-connected world, factors that led to a 14 per cent growth in brand value.
Huawei attributes its continued growth to remaining true to its core values of staying customer-centric and inspiring dedication, and the company’s belief of branding is all about integrity.
According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in second quarter of 2017.
Huawei’s smartphone global market share has also grown to 11.3 per cent, up from 9.8 per cent over the same period last year – placing the company within once per cent of Apple.
In addition to its range of smartphones, Huawei has introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance.
“Over the past three decades, we have primarily lived our brand and helped our customers succeed through innovative technologies, high-quality products and premium services, and passionate and progressive employees,” said Kevin Zhang, President of Huawei Corporate Marketing.