Several small- and medium-sized Mauritian businesses and entrepreneurs are expected in the country mid this month as they seek to reach out to millions of consumers.
They will attend an exhibition organised by the Trade Promotion of Mauritius and the Consulate of Mauritius in Nairobi.
The three-day fair to be held on 13 and 15 this month at Hilton Hotel is co-organised by the Retail Trade Association of Kenya (Retrak).
Retrak chief executive officer Wambui Mbarire said participants will exhibit textile and apparel, jewellery, alcoholic beverages and other fast-moving consumer goods.
“We have an attractive market and hence the huge interest in Kenya,” said Ms Mbarire.
The move signifies Mauritian small traders are following in the steps of their larger peers.
Mauritian firms have adopted an aggressive expansionist stance in the local financial sector over the last few years. Deep-pocketed Mauritian firm SBM Holdings recently said that it would buy a stake in Chase Bank.
SBM acquired full ownership of bottom-tier lender Fidelity Bank last year. They have injected more than Sh5 billion in the economy through acquisitions and investments in Kenyan firms.