advertisement

Corporate

Global hotels set to boost sector with investments

Sheraton Hotel in Kampala. Starwood Hotel & Resorts, which holds the Sheraton brand, is the latest chain to announce its intention to set-up shop in Kenya. Photo/FILE
Sheraton Hotel in Kampala. Starwood Hotel & Resorts, which holds the Sheraton brand, is the latest chain to announce its intention to set-up shop in Kenya. Photo/FILE 

Top European and US hotel chains are increasing their presence in Kenya, signalling the beginning of increased competition for the growing number of tourists and boosting the country’s standing as a conference tourism destination.

Starwood Hotel & Resorts, which holds the Sheraton brand, is the latest chain to announce its intention to set up shop in Kenya as it seeks a bigger share of Africa’s hotel business.

It joins other international chains like the Rezidor Hotel Group in Belgium and Southern Sun of South Africa that are turning to Kenya to expand their business and increase room capacity in the country, especially in Nairobi where conference tourism has been on the rise.

But the increased presence of these star players sets the stage for a bruising battle for customers in a market that has seen a significant share remain in the hands of the Serena group of hotels and Sarova group.