advertisement

Corporate

Korean Air sorry for calling Kenyans ‘primitive’

Print screen of the Korean Air advert that has generated debate on the social media.
Print screen of the Korean Air advert that has generated debate on the social media.  

Korean Air is in trouble for terming Kenyans ‘primitive’ in an online advertisement launching direct flights to Nairobi.

Part of the advert which has generated heated debate on the social media reads in part: “Fly to Nairobi with Korean Air and enjoy the grand African savanna, the safari tour, and the indigenous people full of primitive energy.”

The words ‘primitive energy’ have apparently annoyed many Kenyans on the social media who have demanded an apology.

According to the Oxford Advanced Learners Dictionary, the word primitive can be used as a noun or an adjective.