Emerging retailer Maathai Supermarket will open an outlet in Embu town where established rivals Uchumi and Naivas have been enjoying a duopoly.
The new store is set to start operations later this month, marking the retailer’s latest expansion and comes months after it made a debut in Nairobi’s central business district having previously focused on smaller towns.
“The town is a prime area given its growth pattern in the last five years including its growing population and the presence of county headquarters,” Victor Maina, the supermarket’s owner told the Business Daily in a telephone interview Tuesday.
He said other businesses have also been drawn to the area, leading to the employment of more people and ultimately, raising their spending power. The store will employ 80 staff.
The supermarket has a presence in several towns including Thika, Ruiru, Muranga, Nyeri and Karatina.
It opened its Nairobi branch on the busy Ronald Ngala Road next to a terminus for matatus that ply the Dandora, Githurai 45, Kariobangi, Huruma, Eastleigh, Murang’a and Kiambu routes.
The business model of establishing stores near bus stops has served Tuskys and Naivas well in their strategy of netting the large number of working class consumers using public transport.
The retailer plans to open other outlets in Nairobi later this year.